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Uso de la gramatica espanola, Intermedio [Jan 01, 2000] Castro, Francisca ... 3125358132

• Sales Rank: #5072553 in Books
• Published on: 2000-01-01
• Original language: German, Spanish
• Number of items: 1
• Dimensions: 9.37" h x .43" w x 6.73" l,
• Binding: Paperback
• 162 pages

Most helpful customer reviews

3 of 3 people found the following review helpful.
"USO" books are excellent for learning and/or reviewing what you have learned.
By Reed Clark
I spent 3 months in Buenos Aires this past summer studying Spanish. The school that I attended did not use textbooks on a daily basis but they did occasionally use exercises from the series of "USO de la gramática española" (elemental, intermedio, and avanzado). Several of the instructors commented that they were the best grammar books out there.

I have to say that I agree. Each "tema" (chapter) is brief, yet comprehensive and concise and the progression of the chapters is well designed. These textbooks were written in Spain and are completely in Spanish. Therefore, if you have absolutely no background in Spanish, then they might not be the books for you. If you have had some high school Spanish or a semester or two of college Spanish, then these books are an excellent resource.

Important note: Be sure to purchase the corresponding answer key "USO de la gramática española clave" (elemental, intermedio, and avanzado). Unfortunately, the books themselves do not come with the answer key and must be purchased separately.

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[W661.Ebook] Free PDF That's Not How We Do It Here!: A Story about How Organizations Rise and Fall--and Can Rise Again, by John Kotter, Holger Rathgeber

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 What’s the worst thing you can hear when you have a good idea at work?
“That’s not how we do it here!”
 
In their iconic bestseller Our Iceberg Is Melting, John Kotter and Holger Rathgeber used a simple fable about penguins to explain the process of lead­ing people through major changes. Now, ten years later, they’re back with another must-read story that will help any team or organization cope with their biggest challenges and turn them into exciting opportunities.
 
Once upon a time a clan of meerkats lived in the Kalahari, a region in southern Africa. After years of steady growth, a drought has sharply reduced the clan’s resources, and deadly vulture attacks have increased. As things keep getting worse, the har­mony of the clan is shattered. The executive team quarrels about possible solutions, and sugges­tions from frontline workers face a soul-crushing response: “That’s not how we do it here!”
 
So Nadia, a bright and adventurous meerkat, hits the road in search of new ideas to help her trou­bled clan. She discovers a much smaller group that operates very differently, with much more teamwork and agility. These meerkats have developed innova­tive solutions to find food and evade the vultures. But not everything in this small clan is as perfect as it seems at first.
 
Can Nadia figure out how to combine the best of both worlds—a large, disciplined, well-managed clan and a small, informal, inspiring clan—before it’s too late?
 
This book distills Kotter’s decades of experi­ence and award-winning research to reveal why organizations rise and fall, and how they can rise again in the face of adversity.

• Sales Rank: #11691 in Books
• Published on: 2016-06-07
• Released on: 2016-06-07
• Original language: English
• Number of items: 1
• Dimensions: 8.55" h x .64" w x 5.74" l, 1.25 pounds
• Binding: Hardcover
• 176 pages

Review

 “This unique parable shows us how we’re safer in changing times when we innovate!”
—Spencer Johnson, MD, author of Who Moved My Cheese?

“This simple parable of furry mammals facing the challenge of adapting to threat offers real insights into the journey so many of us make. Brilliant!”
—General Stanley McChrystal (Ret.), author of Team of Teams and cofounder of the McChrystal Group

“It works. And not just for meerkats.”
—Gaëtan Thomas, NB Power president and CEO

"John Kotter does it again. His use of metaphor helps readers distill down to the fundamental requirements for a high-performing organization: tapping the hearts and minds of team members in service to a compelling purpose. Leadership enables this, and in doing so unlocks tremendous creativity and potential."
—Leigh Morgan, COO, Bill and Melinda Gates Foundation

"Kotter and Rathgeber's ability to impart clear lessons via fable is as strong as ever.” 
—TD Magazine

About the Author

John Kotter, professor emeritus at Harvard Business School, is often called the world’s fore­most authority on leadership and change. His many previous books, including Leading Change and Our Iceberg Is Melting, have been translated into more than two hundred foreign-language editions and have been bestsellers around the world. He is a founder of Kotter International, a consulting firm that specializes in helping leaders transform their organizations.
 
Holger Rathgeber is the coauthor of Our Iceberg Is Melting, a former executive at a medical products firm, and a principal at Kotter International.

Excerpt. © Reprinted by permission. All rights reserved.

The vultures had mysteriously turned from scavengers to killers. No one knew why. These awful, scary, deadly creatures were probably the final blow that was leading to the collapse of Matt’s clan.

Matt was a Meerkat—those smallish African animals that humans seem to find cute and interesting. Matt, like all Kats, had his own distinct personality and skills. He had always been shy and could be a bit too rigid once he had a plan in mind. But an inherent sense of loyalty, a soft smile, and skills he always used to help the group had made him much appreciated. He had usually enjoyed life, and most of the time life had enjoyed him back. But then . . .

Because the rain seemed to have disappeared, his clan of fuzzy little creatures no longer had enough food for everyone. At least once a day, Matt ate less so the young and old and weak could have more. But that hardly made even a small contribution to solving the problem. The increase in the number of predators was—well, Matt had never seen anything like it. A few Kats said it was all connected. Less rain meant less food, which was leading to strange and unpredictable changes in predator behavior. But who knew for sure?
 
They could not seem to agree upon, much less bring alive, any new big ideas to deal with the new problems. For Matt and many others, that was incredibly frustrating. Making matters even worse, getting the most routine daily work done was proving more and more difficult.
 
It was not as if Matt never heard any promising new ideas. He had two very creative friends, Tanya and Ago, who had come up with a possible way to find more food and waste less, and a potential method of spotting predators faster than before. But both Kats ran into a wall of “that’s not the way we do things here,” a reaction that, considering the circumstances, made no sense. Matt tried to pitch in and show others why such an argument was illogical. He talked to Kats he knew the best, those born in litters about the same time as he was. He talked to his Family Chief. And he got nowhere.
 
Matt was so tired. Because he was respected, he was asked by one of the big bosses—an Alpha—to take on this project and that project and another. The toll on him added up. He was not at all the type who walked through his days quietly or loudly angry at the world. Yet
here he was . . .
 
One very mad Meerkat.
 
Introduction
 
This story is about important issues almost all of us are now facing: The rate of change is going up, that fact can be hard to see clearly or to deal with well, and when we cannot find ways to avoid hazards, grasp opportunities, and produce the results we all truly value—all of which we know is possible because some people do it—life can become quite unpleasant.
We have chosen a fable format here—a story with a whole cast of characters, including Matt—because fables can take on big issues and be useful for many people. And the issues here really are big. To understand how we can get better outcomes, we need to more clearly understand how organizations rise, why they often eventually struggle no matter their past success, and why they can fall. We need more clarity about how a few rise once again to grow, fulfill their mission, create great jobs and services and wealth. It helps to see the role that discipline, planning, reliability, and efficiency play in these stories. And the role of passion, vision, engagement, speed, agility, and culture. And there is the issue of management versus leadership—and the latter not from just a few people in big corner offices.
 
Yes, yes, we know that this is a bit much for a short book. And, yes, many others have had much to say about these issues. But we think there is too much fog around some fundamental points that relate to success today. Only when we begin to lift that fog do we have a chance of turning twenty-first-century challenges and threats into exciting opportunities—for our businesses, governments, nonprofits, and ourselves. We could go on and on talking about the many decades of research underlying the ideas and insights in this story. But a discussion of that here could undermine our goals of being short, thought-provoking, useful, and fun.

Most helpful customer reviews

12 of 14 people found the following review helpful.
I wish I was a Meerkat!
By T Anderson
I don't think the purpose of this book was to make me wish that I was a meerkat, but the meerkats in this book are open to trying a change in order to survive. I work in environment where the alphas and the betas (the names of the leaders in the book) are absolutely not open to trying anything new that does not come from the top, so yes, I wish I was a member of the tribe of meerkats in the book.

This little story about meerkats and their environment changing in unexpected ways, was the perfect fable to see how organizations can rise and fall, and re-rise. The story is very interesting and really well written. Throughout the entire story I was comparing the meerkat's situations to situations I have been in.

The story does a great job of showing how management and leadership need to be used in the same environment in order to survive these changing times. In bigger companies I've seen managers that call themselves leaders. They simply do not understand that they are not the same thing.

I have also seen leaders that were so far from reality, they never delivered anything. They made a ton of motion but never got anything implemented. Something needs to be delivered eventually, and it should be what the user needs, not what the so called leader thinks the user needs.

This book does an excellent job of showing the dynamics of the environments and how different types of change call for different types of leaders and managers.

If you have read Accelerate, you know this story. What is different about this is how the story is delivered. It also has a much greater chance of being read if you hand it off to a friend. I pretty much could predict what was going to happen next in the story because I read Accelerate, but that did not make it any less enjoyable. To tell you the truth, this was like a fresh of breath air. I read so many business and technical books, that this is the first book I have picked up in a long time that I wish was longer!!!

If you work, you should read this. Period.

8 of 9 people found the following review helpful.
What Would the Meerkats Do?
By JPfromOH
That's Not How We Do It Here! is a quick read, but the book presents some good lessons in the important distinctions between management and leadership. The authors also detail the roles that these two aspects of the business world play in enterprises of differing sizes and levels of complexity. The entire narrative is framed about the story of a group of meerkats and how management, leadership, and the lack of both deeply affect the meerkat community. So, the book is constructed like a business parable. I've read a number of books about organization structure and best practices, and this is one of the lighter ones; however, the approach that the authors take is also highly effective and really engages the reader in making connections between the meerkat "communities" and the corporate world.

10 of 12 people found the following review helpful.
For inspiration not instruction
By Mitchell R. Alegre
This latest book from Kotter and Rathgeber is a quick, inspiring, entertaining read. Written as a fable about a clan of meerkats, the book addresses how entrepreneurial startups and mature organizations alike can thrive in an ever-changing business environment. The story highlights such issues as dealing with change, handling increasing organizational complexities that come with growth, fostering teamwork across departmental silos, encouraging innovation, and becoming a learning organization. The key lesson of the book is the difference between leading and managing and the need for both if an organization is to thrive. There is a short section at the end of the book that outlines the concepts illustrated in the fable. This is not a how-to book, however. Readers will need to refer to Kotter’s more detailed works for guidance on how to implement the approach described in this book’s storyline. The value of this book is as a tool to introduce readers to the need to consider the premises introduced through the fable. Having managers at all levels read this book and discuss as a group can initiate stimulating conversations, innovative ideas, and a desire to act.

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[T648.Ebook] Ebook What Are They Saying about Mark?, by Daniel J Harrington S.J. PH.D.

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Perhaps the most striking development in biblical studies in recent years has been the proliferation of "new" methods used in approaching the texts. While in most circles the historical-critical method remains fundamental, biblical interpreters now routinely draw on "new" approaches developed in linguistics, literary studies, and the social sciences. In recent years an important testing ground for the application of these new methods to the Bible has been the Gospel of Mark. As a fast moving and sophisticated narrative about Jesus' public ministry issuing in his passion and death, Mark's Gospel lends itself to various forms of literary, historical, and theological analysis. This book describes and analyzes the many attempts at applying the new methods to Mark's Gospel. It considers how this Gospel has been approached from different angles according to the perspectives of modern literary criticism, examines how its major theological topics have been treated, explores efforts at clarifying its historical setting, and discusses the "engaged"--feminist, political, and pastoral--readings this Gospel has generated in recent years.

• Sales Rank: #888694 in Books
• Brand: Brand: Paulist Press
• Published on: 2005-01-03
• Original language: English
• Number of items: 1
• Dimensions: 7.96" h x .33" w x 5.60" l, .34 pounds
• Binding: Paperback
• 112 pages

Features

• Used Book in Good Condition

About the Author
Daniel Harrington, S.J., who holds a Ph.D. from Harvard University, is professor of New Testament at Weston Jesuit School of Theology in Cambridge, MA. He is the author and editor of numerous books, articles, and contributions to scholarly journals and publications.

Most helpful customer reviews

9 of 9 people found the following review helpful.
A modern survey of Markan study
By M.R. Ercolano
Daniel J. Harrington's book, What Are They Saying about Mark? is a continuation of Frank J. Matera's 1987 work of the same name in which those studying Mark's gospel can learn the "ultimate realities...in ancient and present day religious and political struggles." (Harrington, 2) While both take a broad survey of scholarly works commenting on the Gospel According to Mark, Harrington chooses to deal with those studies and materials written after Matera's work was published in 1985 so as to add to the discussions on topics related to studying and better understanding Mark in the realm of general, vice exegetical, study. (Harrington, 4) Mark's Gospel is rich with debatable topics and interpretation. Each of these scholarly discussions brings a unique flavor and interpretation to this seemingly short gospel and ultimately, makes the faith in Jesus Christ richer and more attainable to all who choose to follow.

While topics of setting, Christology, disciples, composition, and narrative are all addressed in this book, it was done in a different format and under chapter headings than the original Matera work. Harrington's first chapter is designed to look backward, toward the survey conducted by Matera whose work focused on Markan commentary from the 1960s. Additionally, this opening chapter explores the change in Markan scholarship since Matera's original work, while providing commentary on his own. The second chapter is a brief look at modern literary criticism. Next, Harrington conducts a theological overview of several topics such as Christology, discipleship and faith, just to name a few. The fourth chapter takes a historical approach to the Gospel by examining the text through the lenses of those texts available at the time of Mark's writing as well as the setting as it relates to his biological narrative of Jesus. The final chapter captures some of the more engaging topics, such as feminism, political, and pastoral, that have come along in the last few decades. Harrington also provides a four page bibliography for further academic study.

0 of 0 people found the following review helpful.
True Scholar for the people
By 77
Great book by great scholar, alas gone too soon.

0 of 0 people found the following review helpful.
Five Stars
By Ruperto Alvarez
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Bright colors, enlarged fins, feather plumes, song, horns, antlers, and tusks are often highly sex dimorphic. Why have males in many animals evolved more conspicuous ornaments, signals, and weapons than females? How can such traits evolve although they may reduce male survival? Such questions prompted Darwin's perhaps most scientifically controversial idea--the theory of sexual selection. It still challenges researchers today as they try to understand how competition for mates can favor the variety of sex-dimorphic traits. Reviewing theoretical and empirical work in this very active field, Malte Andersson, a leading contributor himself, provides a major up-to-date synthesis of sexual selection.

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• Sales Rank: #949325 in Books
• Published on: 1994-05-27
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x 1.41" w x 6.00" l, 1.88 pounds
• Binding: Paperback
• 624 pages

Review
One of Choice's Outstanding Academic Titles for 1995

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5 of 5 people found the following review helpful.
A Masterpiece
By Ono No Komachi
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The author barely discusses humans, but for anyone interested in how sexual selection has affected our species, get the real story of how sexual selection actually works and then start to think for yourself.

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
item as described. It arrived well before the estimated date of shipping

2 of 3 people found the following review helpful.
Excellent book - highly recommended
By Mayski Kot
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• Sales Rank: #1482242 in Books
• Published on: 2000
• Ingredients: Example Ingredients
• Binding: Paperback

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4 of 4 people found the following review helpful.
you can contact Gyani sir or anyone else they would send the pdf for free most happily.
By Bharadwaj Swaminathan
Must read, Must read, Must read , changed my life ... this book inspires one to meditate, to understand the various mysteries of the world, it opens up a plane that one cannot comprehend at all. It is not a book of magic or miracles it is something beyond. No words to describe this book, I will always be indebted to Shivangini Ma and bhagawan Sri Sathya Sai Baba just for this book. Let alone their other miracles, this book alone is a treasure that no one can just lay their hands upon, one has to be blessed even to read this book.
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1 of 1 people found the following review helpful.
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I was approached by Sathya Sai Baba the same way Shivangini was and have had many of the same experiences. As of late 2015, I’m only 2 ½ years into this journey, so I still have a way to go.

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A familiar cultural presence for people the world over, “the whiteman” has come to personify the legacy of colonialism, the face of Western modernity, and the force of globalization. Focusing on the cultural meanings of whitemen in the Orokaiva society of Papua New Guinea, this book provides a fresh approach to understanding how race is symbolically constructed and why racial stereotypes endure in the face of counterevidence.

While Papua New Guinea’s resident white population has been severely reduced due to postcolonial white flight, the whiteman remains a significant racial and cultural other here—not only as an archetype of power and wealth in the modern arena, but also as a foil for people’s evaluations of themselves within vernacular frames of meaning. As Ira Bashkow explains, ideas of self versus other need not always be anti-humanistic or deprecatory, but can be a creative and potentially constructive part of all cultures.

A brilliant analysis of whiteness and race in a non-Western society, The Meaning of Whitemen turns traditional ethnography to the purpose of understanding how others see us.

• Sales Rank: #330031 in Books
• Published on: 2006-07-17
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 1.10" w x 6.00" l, 1.08 pounds
• Binding: Paperback
• 328 pages

Review
“We are one of the others. Deconstructing the ancient sociology of in-group versus out-group, this finely observed and brilliantly interpreted ethnography of a New Guinea people’s conceptions of whitemen fashions a powerful new paradigm for the study of intercultural relations. Incidentally, damn good reading.”--Marshall Sahlins

(Marshall Sahlins 2006-02-20)

“In the very best tradition of anthropology, this is a book that will force readers to confront their settled understandings and rethink many things they thought they knew about the cultural construction of racial formations and about whiteness as a global phenomenon. A milestone in the anthropology of the Pacific, this is quite simply a great book to think with.”--Joel Robbins, author of Becoming Sinners:Christianity and Moral Torment in a Papua New Guinea Society

(Joel Robbins 2006-02-20)

"A nuanced account of a culturally-specific logic of racial categorization and racial evalustion. . . .This thoughtful book deserves a wide audience, and wide published discussion. Its most impressive virtue is that it is at once an accessible, model work of ethnographic interpretation, and a work that breaks new, ambitious ground on important anthropological problems." (Rupert Stasch Anthropological Quarterly)

"[Bashkow's] focus on white people as the 'foreign' makes this an excellent tour of critical race studies and basic anthropology, encouraging students of all levels to think through the social construction of whiteness and the culturally productive boundaries between groups of people." (Jennifer Roth-Gordon American Anthropoliogist)

"Bashkow's book is thoughtful and thought-provoking, a fine addition to the regional literature and its place within anthropological theory." (Aletta Biersack Pacific Affairs)

"A rich, detailed, beautifully presented , immensely enjoyable, and thought-provoking book which advances a general and important argument about racial stereotyping and the formation of racialized categories. . . . I would thoroughly recommend this book to everyone interested in the concept of race." (Peter Wade Journal of the Royal Anthropological Institute)

"This is not an easy subject matter to handle and Bashkow carries the theoretical load commendably, delivering a thoughtful, engaging and consumately written contribution to the anthropology of race. Overall, his richly detailed and historically grounded account offers an exemplary study not only for scholars but a wider audience interested in the construction of race and the experience of modernity in the Pacific and beyond." (Katherine Lepari Oceania)

From the Inside Flap

A familiar cultural presence for people the world over, “the whiteman” has come to personify the legacy of colonialism, the face of Western modernity, and the force of globalization. Focusing on the cultural meanings of whitemen in the Orokaiva society of Papua New Guinea, this book provides a fresh approach to understanding how race is symbolically constructed and why racial stereotypes endure in the face of counterevidence.

While Papua New Guinea’s resident white population has been severely reduced due to postcolonial white flight, the whiteman remains a significant racial and cultural other here—not only as an archetype of power and wealth in the modern arena, but also as a foil for people’s evaluations of themselves within vernacular frames of meaning. As Ira Bashkow explains, ideas of self versus other need not always be antihumanistic or deprecatory, but can be a creative and potentially constructive part of all cultures.

A brilliant analysis of whiteness and race in a non-Western society, The Meaning of Whitemen turns traditional ethnography to the purpose of understanding how others see us.

About the Author
Ira Bashkow is assistant professor of anthropology at the University of Virginia.

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0 of 0 people found the following review helpful.
An intellectual treat
By joel
Here is an intellectual treat of the first order. I envy you - it's still in front of you. Let me say - I am not an anthropologist or an expert on Papua New Guinea, just a general reader.

Don't be put off by lack of familiarity with the Orakaiva people or lack of background on Papua New Guinea.
Bashkow will explain whatever you need to know, clearly and without jargon. What you will get is the product of years of fieldwork living in a little known corner of the world.
But the author's focus is directed at how the Orakaiva see whitepeople (mostly people with white skin, but including cultural outsiders such as Africans, 'black' white people). While absorbing details about this unfamiliar Melanesian world, you'll be making all sorts of connections to the way The Other is viewed in places you are familiar with.

Let me try to substantiate my praise of the book by offering you a tidbit from the introduction. Bashkow is concerned to justify his methods. Surely, as a whiteman himself, the Orakaiva could not be expected to tell him what they really think about whitemen. After all, it's not as if he could blend into the background. He describes himself as sort of like Ralph Ellison's invisible man - in reverse, the object of general attention everywhere he went. I expected Bashkow to describe how he made friends and worked his way into the hearts of the Orakaiva. But !!! he embraces the inequality
in the situation, explaining that the standard anthropologist is writing a romance when s/he describes the union of anthropolgist and 'primitive'. This observation was enough to make me reconsider how this preference for 'romance' has contaminated all previous anthropology. By the way, please do not assume that Bashkow is any way a 'conservative' just because he refuses to believe that the inequality in anthropological fieldwork situations cannot be put aside.

1 of 6 people found the following review helpful.
Excellent
By LawStudentSellsNiceBooks
My professor wrote this book. It is fascinating,and so is he. This is a very detailed account, very complete, and quite a good read.

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• Published on: 1707
• Binding: Paperback

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Biografía novelada de San Francisco Xavier (S.XVI) cuya labor evangelizadora le llevó hasta la India y Japón.

Sobre el trasfondo de París, Lisboa, Roma, India y Japón, esta novela desarrolla el drama de la vida de san Francisco Xavier. Siendo estudiante en París, comparte habitación con otros compañeros, entre los cuales está Ignacio de Loyola, y allí se enciende con el fuego que quiso llevar consigo para prender Oriente en llamas. Durante su estancia en Lisboa, en la corte de los Braganza, impresionó tanto al rey, que éste quiso a toda costa disuadirlo de hacer un viaje que duraba más de un año. Privaciones, tormentas, experiencias terribles fueron causa de la muerte de muchos pasajeros. Su estancia en Goa, capital de la India portuguesa, dejó a su figura rodeada de un brillo casi legendario: transformó el ambiente corrompido de aquella colonia. En Japón, Francisco supo imponerse a la hostilidad de los monjes budistas y a la arrogancia de la administración oficial. Y cuando estaba a punto de partir para China, murió en una isla desierta de la costa.

• Sales Rank: #721018 in eBooks
• Published on: 2014-12-26
• Released on: 2015-05-12
• Format: Kindle eBook

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0 of 0 people found the following review helpful.
Five Stars
By Carlos Ramos
Lovely narration style....

0 of 0 people found the following review helpful.
Como todos los libros de Louis de Wohl, nos ...
By Aníbal Gallo
Como todos los libros de Louis de Wohl, nos atrapa en una lectura amena y cautivadora, nos muestra la obra de San Ignacio en los inicios de la Compañía de Jesús, y el extraordinario cambio y dedicación al llamado de Cristo de San Francisco Xavier.

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Made for More: An Invitation to Live in God's Image

• Sales Rank: #3912215 in Books
• Published on: 2014
• Number of items: 2
• Binding: Paperback

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"It is [Tom] Peters—as consultant, writer, columnist, seminar lecturer, and stage performer—whose energy, style, influence, and ideas have [most] shaped new management thinking.” —Movers and Shakers: The 100 Most Influential Figures in Modern Business

“We live in a Tom Peters world.” —Fortune Magazine

Business uber-guru Tom Peters is back with his first book in a decade, The Little Big Things. In this age of economic recession and financial uncertainty, the patented Peters approach to business and management—no-nonsense, witty, down-to-earth, insightful—is more pertinent now than ever. As essential for small-business owners as it is for the heads of major corporations, The Little Big Things is a rousing call-to-arms to American business to get “back to the basics” of running a successful enterprise.

• Sales Rank: #598930 in Books
• Published on: 2010-03-09
• Released on: 2010-03-09
• Original language: English
• Number of items: 1
• Dimensions: 8.25" h x 1.69" w x 5.50" l, 1.40 pounds
• Binding: Hardcover
• 576 pages

Review
“Those who want to improve their business, whether a boss or an employee, will find great ideas in this compelling and very browsable book.” (Library Journal)

“If you truly believe ‘excellence’ is what Tom Peters is all about, then you will buy this book, read it, learn from it and go away confirmed in your belief. Tom’s 163 tips are validated through experience again and again.” (Stephen R. Covey, author of The 7 Habits of Highly Effective People and The Leader in Me)

“The single best management book I’ve ever read.” (Warren Bennis)

From the Back Cover

#131 The Case of the Two-Cent Candy

Years ago, I wrote about a retail store in the Palo Alto environs—a good one, which had a box of two-cent candies at the checkout. I subsequently remember that "little" parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine—from retailers to bankers to plumbing-supply-house owners—have come up to remind me, sometimes 15 or 20 years later, of "the two-cent candy story," and to tell me how it had a sizable impact on how they did business, metaphorically and in fact.

Well, the Two-Cent Candy Phenomenon has struck again—with oomph and in the most unlikely of places.

For years Singapore's "brand" has more or less been Southeast Asia's "place that works." Its legendary operational efficiency in all it does has attracted businesses of all sorts to set up shop there. But as "the rest" in the geographic neighborhood closed the efficiency gap, and China continued to rise-race-soar, Singapore decided a couple of years ago to "rebrand" itself as not only a place that works but also as an exciting, "with it" city. (I was a participant in an early rebranding conference that also featured the likes of the late Anita Roddick, Deepak Chopra, and Infosys founder and superman N. R. Narayana Murthy.)

Singapore's fabled operating efficiency starts, as indeed it should, at ports of entry—the airport being a prime example. From immigration to baggage claim to transportation downtown, the services are unmatched anywhere in the world for speed and efficiency.

Saga . . .

Immigration services in Thailand, three days before a trip to Singapore, were a pain. ("Memorable.") And entering Russia some months ago was hardly a walk in the park, either. To be sure, and especially after 9/11, entry to the United States has not been a process you'd mistake for arriving at Disneyland, nor marked by an attitude that shouted "Welcome, honored guest."

Singapore immigration services, on the other hand:

The entry form was a marvel of simplicity.

The lines were short, very short, with more than adequate staffing.

The process was simple and unobtrusive.

And:

The immigration officer could have easily gotten work at Starbucks; she was all smiles and courtesy.

And:

Yes!

Yes!

And . . . yes!

There was a little candy jar at each Immigration portal!

The "candy jar message" in a dozen ways:

"Welcome to Singapore, Tom!! We are absolutely beside ourselves with delight that you have decided to come here!"

Wow!

Wow!

Wow!

Ask yourself . . . now:

What is my (personal, department, project, restaurant, law firm) "Two-Cent Candy"?

Does every part of the process of working with us/me include two-cent candies?

Do we, as a group, "think two-cent candies"?

Operationalizing: Make "two-centing it" part and parcel of "the way we do business around here." Don't go light on the so-called substance—but do remember that . . . perception is reality . . . and perception is shaped by two-cent candies as much as by that so-called hard substance.

Start: Have your staff collect "two-cent candy stories" for the next two weeks in their routine "life" transactions. Share those stories. Translate into "our world." And implement.

Repeat regularly.

Forever.

(Recession or no recession—you can afford two cents.)

(In fact, it is a particularly Brilliant Idea for a recession—you doubtless don't maximize Two-Cent Opportunities. And what opportunities they are.)

About the Author

Thomas J. Peters, "uber-guru of business" (Fortune and The Economist), is the author of many international bestsellers, including A Passion for Excellence and Thriving on Chaos. Peters, "the father of the post-modern corporation" (Los Angeles Times), is the chairman of Tom Peters Company and lives in Vermont.

Most helpful customer reviews

17 of 18 people found the following review helpful.
Very helpful and very useful with one caveat...
By Stan Dubin
I've been listening to Tom's "The Little Big Things" and reading along on the Kindle version. Tom likes to zero in on simple ideas that can have a powerful impact on the success of a business (small, medium or large). This is a really healthy approach to helping businesses succeed. Folks like to read, absorb and apply...not spend all kinds of time trying to understand graphs, analyses, and information presented all-too-often intended to impress than to assist. So Tom scores very big points throughout in getting us immediately useable information.

There is one item I strongly disagree with in the book. Tom says:

"I argue here and elsewhere that the *only* effective source of innovation is pissed-off people! Hence, bite your tongue and cherish such misfits!" (the word *only* was in italics presumably for emphasis)

I'm sure some points of innovation come from pissed-off people, and I imagine Tom has considerably more examples of this than I do. But I'm also sure superb innovation has come from those not pissed-off at all. This I've seen with my own eyeballs on quite a few occasions. And sometimes these pissed-off misfits are just that: pissed-off misfits with no innovation whatsoever in their space. Quite the contrary, some are involved with undoing innovation, creativity and productivity. So I'm not on the look-out for pissed-off misfits nor should you be. Be on the look-out for innovation in whatever form it presents itself. Then check it out, test it out and use it liberally when you see it gets the desired results.

93 of 121 people found the following review helpful.
538 pages of incoherent rant
By Jeff M.
I've never seen so many font sizes, exclamation points and redundancy in one book. There is nothing new here, and what IS here is so mercilessly pounded on that you would have to be severely ADHD to get anything out of it. A typical paragraph: "Communicate. Communicate. Communicate. Communicate. Communicate. Communicate. Communicate. Communicate." (I wish I was exaggerating).

I made it to page 85 before swearing I would never read another Tom Peters book as long as I live. The thought of trying to make it through the remaining 453 pages made me want to pull my eyeballs out. The Little Big Things becomes the fourth book I've ever ordered from Amazon that I am returning, and the second this week. Must be a bad week for business books.

You're better off buying a used copy of The Search for Excellence, even though many of the companies featured in that book have been out of business so long that under-40 readers won't have ever heard of them.

7 of 8 people found the following review helpful.
Quick and very practical ways to stand out
By Nancy
As I started reading this book, I was disappointed. I didn't like the short, choppy parts. Nor did I like the multiple fonts. The book didn't seem to flow.

Then I thought back on Tom Peters' introduction. He says that this book is written in a blogging style and isn't meant to be read like a regular book. He also says that he doesn't expect all his items to resonate with the reader. He wishes us to pick up a few.

Halfway through the book, I `got it' and started enjoying the lists.

The mark of a true visionary author is if he:

**makes the reader stop and think
**gives practical and very doable advice.

Tom Peters succeeded with both of these.

Some of the "little big things" that I particularly enjoyed:

#36 - Call, don't email, 25-20 people in the next 5 days to thank them for all their help. Make a point to do this a few times a year.
#68 - Just say yes!
#115 - Ask and then ask again.

While there is nothing new or earth shattering in this book, it's a good read to help stimulate actionable ideas.

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