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Didn't See It Coming, by Marc Stoiber
Download PDF Didn't See It Coming, by Marc Stoiber
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Marc Stoiber, a 25-year veteran of the marketing trenches, has stewarded the reputation of brands ranging from global multi-nationals to local pizza shops. He’s witnessed tectonic shifts in the marketing landscape - from rapidly changing values and beliefs, to consumer hyper-engagement and the messy implosion of sacred marketing cows. In Didn’t See It Coming, Stoiber describes a brave new world. He gets into the head and heart of skeptical consumers as they decide who they want to believe in – against the backdrop of economic meltdown, cultural chaos, climate change, and technological overload. Didn’t See It Coming is honest, fun to read and packed with great thinking. There are ideas to mull, wisdom to consider, and practices to rip off and claim as your own. Best of all, there isn’t a word of marketing bafflegab to be found. Join Marc as he pulls back the curtain, rolls up his sleeves and redefines how marketers can get their groove back.
- Sales Rank: #1767562 in Books
- Published on: 2015-01-15
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .33" w x 5.25" l, .35 pounds
- Binding: Paperback
- 146 pages
About the Author
Marc Stoiber is a brand consultant, entrepreneur, and writer. He knows how to connect dots, simplify, and add a creative twist to the most mundane things in life. Even insurance and diet bars. He has worked in the corner office, the basement, and at coffee shops around the world. His work - even the legitimate stuff clients paid for - has been recognized by virtually every international industry award for advertising and design. Marc writes on brand innovation for Huffington Post, Fast Company, GreenBiz and Sustainable Life Media. He also speaks on the subject from coast to coast, and has been featured at TEDx.
Most helpful customer reviews
1 of 1 people found the following review helpful.
A yardstick for the new way to think about business
By Hilton Barbour
As business leaders reel under the pressure of incessant change and an increasingly skeptical (and fickle) customer base, the requirement for a new direction and new attitude is paramount. Stoiber does a deft job providing some of the answers. Just as important, Stoiber poses some provocative questions that business leaders need to grapple with. "Didn't See It Coming" will draw inevitable comparisons with Simon Sinek and George Lois but "Didn't See It Coming" adds a more personal dimension. Stoiber writes from a very personal POV highlighting his own journey from excitement to increasing disillusionment with how marketing, and business in general, has lost its direction and lost its soul. Ultimately that disillusionment leads to soul-searching and a powerful re-imagining of how to think of business. A way ground in making a positive contribution to the planet. Read this book if you want to laugh at Stoiber's artful skewering of the marketing industry. Where the book is infinitely better is as a yardstick for how we all need to think differently about business - and what we're doing to make it better.
1 of 1 people found the following review helpful.
This may be the great North American hash (in the best possible and breakfast ...
By Andrew Duffy
This may be the great North American hash (in the best possible and breakfast sense) of marketing books -- there’s a bit of everything packed into a very easy, accessible and mostly entertaining read.
It’s part history, part tell-all, part confessional, part how-to-and-not-to and plenty insightful -- it may not be “marketing: warts and all” but Stoiber certainly shows you some of the sector’s mild skin rash and its saving graces.
Stoiber’s style is easy and conversational; it’s the kind of book you might get him to spill out over the course of a few decent cocktails. Still there’s some real insight on topics ranging from climate change and sustainability to brand development and authenticity.
Stoiber has a talent for self-deprecating promotion, oxymoronic as that may sound, and while he intended just to get people thinking and considering “what’s next” I think readers will get a great deal more, especially those who live to sell their respective brands.
1 of 1 people found the following review helpful.
Immerse yourself in his life experience.
By Guy Dauncey
Public relations getting you down? Marketing seem like yesterday's game? I are you just confused by the contradiction between helping a company to sell more STUFF, when whichever way you look, the signs tell you that there's a different game in town?
'Didn't see it coming' is a valuable tonic for the weary and the wary, for those who have begun to question what they do, why they do it, and for anyone asking "Is that all there is?" Our planet is in the midst of a period of rapid change and transformation, and if you don't want to be caught with your corporate pants down, or the lady-equivalent, invest the pocket change in Marc's book, plan a Sunday off with no distractions, and immerse yourself in his life experience.
He has the experience under his belt; now he wants to link that experience to larger goals about purpose and meaning. Which has got to be good for all of us.
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